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Dot Trademark Joins Hong Kong Brands Protection Alliance

Source: RegistryDate: 2017-01-17

(Hong Kong, 17 January 2017) - Dot Trademark TLD Holding Company Limited (“Dot Trademark Registry”) is pleased to announce that it has joined the Hong Kong Brands Protection Alliance (“HKBPA”) as a corporate member since January 2017.


HKBPA is established in 2005 by 45 members from business and industrial sectors, which commits to help companies to increase the value of their business through brand building and protect intellectual property rights in Hong Kong. Through organizing and participating in different IP and marketing conferences, seminars, forums and publications, HKBPA has successfully raised the awareness of enterprises and the general public about intellectual property in these years.


Dr. Lewis Luk, the founding Chairman, HKBPA said, “Dot Trademark Registry is a useful addition to HKBPA, and I absolutely welcome it on board the HKPBA. With its efforts in promoting the use of verified trademark names as domain names and trusted websites, I believe that it will contribute to the growth of the Alliance and benefit brand owners in Hong Kong.”


“We are grateful and honored to join the HKBPA as a member, as the HKBPA’s vision and missions are pretty much the same with ours. This provides a solid foundation for us to work together to educate brand owners in Hong Kong and the public on the importance of IP rights protection in the era of Internet.” Mr. Dennis Cai, President of Policy and Compliance of Dot Trademark said.


About Dot Trademark Registry

Dot Trademark TLD Holding Company Limited (“Dot Trademark Registry”), established under Hong Kong law is authorized by ICANN as the domain registry for the generic Top-Level-Domain (gTLD) extension - “.商标”(pronounced as “Shangbiao” in Mandarin and meaning trademark in English). We are founded by a group of leading intellectual property and domain name professionals in an effort to meet the growing needs for verified domain names and trusted websites in China and Chinese-speaking communities.


As the first and only global domain registry sets up innovative trademark rights verification and protection regime, we ensure that DotTrademark Names (domains under “.商标”  TLD) can only registered and used by legitimate trademark rights owners. We have partnered with major law firms, trademark agents and online brand protection service providers in promoting the use of DotTrademark Names to facilitate Chinese consumers to buy genuine goods online.


Since January 2015, the Ministry of Industry and Information Technology of the PRC (MIIT) has granted Dot Trademark Registry full license to operate in China. We are also a Vice-Chair Organization member of the Chinese Trademark Association (CTA), and member the Verified Top-Level Domains (vTLD) Consortium and Hong Kong Brands Protection Alliance.


Media Contact

Cherry Chan

Dot Trademark TLD Holding Company Limited

Tel: 2297 2387

Email: cherry.chan@trademarkdomain.com