The proportion of mobile Internet users first surpassing that of traditional PC Internet users, with Internet applications maintaining a good momentum of development

On July 21, 2014, the China Internet Network Information Center (CNNIC) issued the 34th China Internet Development Statistics Report (the Report) in Beijing. The Report shows that as of June 2014, there were 632 million Internet users in China, of whom 527 million were mobile phone users. The Internet penetration rate reached 46.9%. Among Internet devices, the usage rate of mobile phone is 83.4%, surpassing the overall usage rate of traditional PC of 80.9% for the first time. The position of mobile phone as the biggest Internet terminal is more consolidated. In the first half of 2014, the employment of various Internet applications by Internet users is wider. Mobile commerce application is undergoing leapfrog development under the pull of mobile payment, and occupies more and more important status in the various Internet applications. Internet financial applications are incorporated in surveys for the first time, which show that the utilization rate of Internet financial products reaches over 10% within just a single year, becoming the Internet application with eye catching performance in the first half of 2014.

The number of Internet users continues to grow. The Internet users adopt all-round web-based lifestyle.

The Report shows that as of June 2014, the number of Internet users had come to 632 million in China, increasing by 14.42 million compared with that at the end of 2013. The Internet penetration reached 46.9%. The focus of the Internet development has shifted from "extensive" to "deep" model, and various Internet applications bring profound changes in the lives of Internet users. The mobile applications in emerging fields such as mobile finance and mobile health care, etc. meet the users' demand for surfing the Internet from multi aspects, thus promoting an all-round web-based lifestyle of Internet users.

The proportion of mobile Internet users first surpasses that of traditional PC Internet users. The mobile Internet drives the overall Internet applications development.

As of June 2014, the number of China's mobile Internet users had reached 527 million, and increased by 26.99 million compared with that at the end of 2013. The proportion of mobile Internet users was 83.4% and rose by 2.4% than that at the end of 2013, surpassing the proportion of traditional PC Internet users of 80.9% for the first time. The position of mobile phone as the biggest Internet terminal is more consolidated. The usage rates of the mobile applications in electronic commerce, entertainment, information access, communication and other aspects show rapid growth. The mobile Internet drives the overall Internet applications development.

Bullish payment applications boosting offline consumption and mobile games bringing about reverse growth of the online games usage rate

In the first half of 2014, payment application has become the fastest growing application at the overall level and the mobile phone terminal. The growth rate of mobile payment users reaches 63.4%, and the usage rate has risen from 25.1% at the end of 2013 to 38.9%. The tight coupling of mobile Internet payment and consumer's life has given birth to many application scenarios and data service functions, and has also led to the rapid development of mobile phone terminal business application. Compared with that at the end of 2013, the number of mobile users for shopping, group purchase and travel booking has grown by 42%, 25.5% and 65.4% respectively.
As of June 2014, the number of China's online game subscribers had reached 368 million, and the usage rate rose from 54.7% at the end of 2013 to 58.2%, reversing the declining trend and recovering to the level at the end of 2012. Among them, online gaming rate with mobile phone was 47.8% with an increase of 4.7%, and the mobile game players increased by 36.48 million, becoming the main force for boosting the growth of overall online game users.

Internet financial management beginning to take shape and the Internet financial service innovation tide surging up

Only in one year after the release of Internet financial products, the users reached 63.83 million and the usage rate came up to 10.1%. The convenience of the Internet unblocks the capital chain, reduces management and operating costs of financial products, and enables the individual scattered funds to obtain higher returns.