Mission

The“.商标”Domain Registry's mission is to provide a validated and trusted domain extension for global trademark holders to protect, express and promote their trademark rights and brands online to Chinese consumers in China and around the world.

The “.商标” Registry team has more than a decade of experience and expertisein intellectual property, trademark services, domain names, and online brandprotection. This cross-industry experience has aided in the development of themost comprehensive domain registration policies in parallel with internationaltrademark law to create a top-level domain space that provides real protectionand value to global trademark holders and their customers.

The “.商标” Registry, headquartered in Hong Kong, with offices in Beijing andGuangzhou, China, is the policy-making and operating organization for the “.商标”  generic top-level domain. It also overseesthe management of the registry’s technical platform to ensure the secure operationof the “.商标” registry.