“.商标” is the only generic top-level domain name that uses “商标” (the term for “Trademark in Simplified Chinese) as a domain extension on the World Wide Web. The generic top-level domain name uses the Chinese characters 商标 preceded by a dot and enclosed by double quotation marks as a uniform symbol of the top-level domain for marketing purposes, i.e. “.商标”, and thus setting it apart from conventional trademarks and avoiding unnecessary confusion in their use.

“.商标” consists of the name of a registered trademark or a trademark under pending application belonging to a trademark owner or trademark applicant from an eligible global jurisdiction and the suffix of the top-level domain name“.商标”. It may also consist of any combination of a trademark name and the country in which such trademark is registered, or a trademark name and industry class in respect of which such trademark is registered, with the suffix of “.商标”.

“.商标” is an innovative online trademark that combines “Internet domain name + trademark”. “.商标” is a new form of representation of trademarks. The dual identifying functions of a trademark and domain name enable the online “.商标” to share the same fundamental functions of any offline trademarks that distinguish goods, services, or the information sources of specific individuals, enterprises or organizations related to such goods or services from others, making them easily identifiable by consumers. Meanwhile, the function of a ".商标" as a domain name enables a trademark to also serve as an internet address locator on the World Wide Web, which may be used for product packaging, decorative design, manuals, business cards, exhibitions and conventional media. Furthermore, it may be widely applied in online brand promotion, search engines, website links and optimization, e-mails, e-commerce, e-government administration, QR codes, mobile network and the Internet of Things, and other online applications.

  “.商标” registration policy follows the principle of “first come, first served”, and is neither limited by geography, country and the 45-class industries of conventional trademarks nor besieged by trademarks of the same name. Once successfully registered, the registrant will be the exclusive holder of such “.商标” in the world entitled to the exclusive right to use such “.商标” worldwide and protected by applicable law.